The definition of copywriter is selling in print. So what is a digital copywriter then?
A digital copywriter is simply someone who write contents that sells for the library in the cloud, the Internet. This can be to build a brand and selling products or services. Selling in text on the web.
It could also be the tools that they are using. Laptop, PCs, even tablets are digital tools compared to the old typewriter.
We are living in a digital society. No one would use an old typewriter to write sales copies. It is too costly and time-consuming. Imagine editing your copy?
I edit mine at least 11 times. Each edit will eat my marketing budget before I could land a sale.
Nowadays, I seldom see anyone using a pen and paper to write. I remember in high school writing essays which gave me hand cramps halfway through. Painful days indeed.
Ok…
Moving on…
What Is A Digital Copywriter?
Copywriters are undervalued because people assume it can be done by anyone. They couldn’t be further from the truth.
I know this first hand because I was doing it. When I was running my failed businesses, I knew nothing of copywriting.
I was writing my own sales copy, product descriptions, coming up with headlines without putting any thoughts into it.
Through my copywriting education, I realize there are certain formulas, techniques involved when it comes to properly sell in text.
I know many copywriters who are making 6 figures a year. Almost daily I hear them complain about how they hate their job. Selling something they don’t believe in.
Imagine yourself selling medicine to ill patients knowing it does not work. Some people don’t have a problem with that but some feel guilt and do not resonate well with their core being.
Freelancer Digital Copywriter
Becoming a freelancer is probably the best option if you are going to become a copywriter. Or something you should work towards if you are still in your career infancy because…
Firstly, you can choose to take on a client or not. If you don’t like them, bugger them off. This will help you sleep at night.
You can choose your work hours and work in the comfort of your own home or cafe ( I love cafes).
No more waiting for delayed trains, no more bus packed full of sweaty commuters on a hot summer day.
Just at home chilling, with a good mug of coffee on your desk, typing the hours away. What a life!
Albeit…
It Is Not For Everyone
Freelance copywriting have their perks as mentioned above but it is not everyone’s cup of tea.
Some people do not like the idea of sitting on a computer desk, researching, writing compelling ads, staring at the monitor all day.
Even if you can be a digital copywriter, would you love it? You will be doing this day in and day out when you have enough clients.
At the start, it is all cozy where you only have a few, but once you start snowballing, let me tell you, you will be glued to your computer screen.
You need to know how to handle a significant amount of clients. This lies in your ability to say no.
Once you have enough clients to work within that month, then procure a waiting list.
More on these in future blogs…
Content Writers Are Digital Copywriters?
Some businesses think copywriters and content writers are the same. If you are one of them, let me explain their differences.
Copywriters know how to structure a page, paragraphs, use techniques that will make a reader act on a set goal.
Content writers write to educate. That’s it? Yes…
Much like how you can write contents for your blogs. Write a love letter to your girlfriend, a birthday card telling how much older they are, anyone can do this right?
Well, if you want to have a better impact, real writers have a better vocabulary than most. They can use words to eloquently describe your emotions in writing.
To properly illustrate the difference between the two, here is an example.
A content writer writes information about a local dentist. Their offer, prices, address, team and/or packages.
A digital copywriter, however, can do the same but prioritizes on the end goal which most likely is selling.
To Conclude…
A digital copywriter writes specifically for the web. They are different from content writers who write nothing more than information. A digital copywriter is not a profession for everyone. Freelancing is the way to go.
By hiring a digital copywriter, you ensure your business stays ahead of the pack and be relevant for years to come. Click on the button below to grow your business.